www.1beat.com Sport Zone Case Study Industry: Sports Retail | Headquarters: Portugal Company Overview Sport Zone is the largest sports retail company in Portugal. It started its activity in 1997 and since then has been dedicated to promoting sports by offering the best sports goods and sportswear at highly competitive prices. Sport Zone is owned by the largest private non-financial Portuguese group – Sonae Group – with more than 40,000 employees in 29 countries. Sport Zone began expending into the Spanish market in 2008, by opening its first store in Madrid. Today, Sport Zone is operating over 30 stores in Spain. Key Challenges Following a steady annual growth of about 20% in the first 10 years of operation, Sport Zone was caught in the classical conflict of having an overstock of slow-m

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