WORK The Lenz AWARD WINNING CLIENTS 14 DEC 2017 W e turned the colour magenta into a media channel Challenge Our phones are out most cherished possession – but the networks that make them function are a commodity. Especially to Millennials. Our challenge was to translate Deutsche Telekom’s brand belief ‘Life is for Sharing’ into the excitement that millennials are constantly seeking. IdeaWe turned anything magenta into an exclusive Deutsche Telek

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