ADVENTURES AWAIT In many ways, adventure travel has become the new mainstream travel. Travelers today seek meaningful and transformative voyages that offer deeper insight into themselves and the world around them. Savvy adventure tour companies tap into that desire and target their marketing of incredible travel experiences to unique audiences. Resmark Systems is a leading tour operator software solution that empowers adventure tour companies to optimize the entire dream vacation creation pro- cess by tapping into their own customer databases. The company enables tour organizers who lack marketing resources to quickly set up targeted marketing campaigns using the wealth of information the system stores about each cus- tomer’s travelers. However, collecting the data that is needed

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