The eBook Why Search Is Strategic in B2B Commerce explains how Covid and supply chain disruptions accelerated the shift to digital, making search central to acquiring and retaining buyers. With 92% of B2B purchases starting with search, buyers demand fast, accurate, and personalized results across vast catalogs, complex SKUs, and custom pricing. Modern AI-powered search unifies data from ERP, CRM, and catalogs, enabling contextual relevance, predictive recommendations, and customer-specific pricing. It also enhances self-service, supports service teams, and reduces churn by making information accessible. The report stresses that advanced search platforms drive loyalty, revenue growth, and digital transformation by turning complex buying journeys into seamless, personalized experiences.

Join for free to read