Myntra, part of Walmart-owned Flipkart Group in India, has boosted its visual image search usage by 35% year-on-year, enhancing fashion search efficiency. Offering over 6000 fashion brands, Myntra integrates ViSenze’s AI-powered Smart Visual Search, facilitating quick and seamless product discovery through images. This feature especially caters to Gen Z's preferences for effortless and rapid shopping, aligning with their "See. Search. Shop." approach. The innovation has significantly improved Myntra's user experience, conversions, and revenue, demonstrating a competitive edge in the fast-paced fashion industry.

Join for free to read