The Patient Journey Starts at Google Featuring thoughts from a webinar with Persado and Kory Booher, DexCare The patient journey is constantly evolving in the healthcare industry. Consumers are expecting a far more digital, convenient, and transparent patient experience than the vast majority of healthcare organizations have been able to deliver so far. At the same time, new entrants such as Amazon are introducing new levels of sophistication in delivering healthcare. Traditional healthcare players and new competitors are thinking about what the modern “customer” wants from the healthcare experience and the opportunities and challenges of acquiring, retaining, and engaging patients in the patient journey. A more robust digital presence and the productization of healthcare have emerged as t

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