Cross-Functional Teams: The Key to Improving Patient Experience? Based on a webinar with Persado and Lisa Williams, Growth and Loyalty at PeaceHealth Implementing organizational change across teams to improve the patient experience is no easy feat. Spending time to plan an approach and understand the importance of working cross-functionally with your team can help you succeed in making these changes. Far too often, healthcare marketing teams feel pulled in many directions, and partner teams do not fully understand the role of marketing teams. It is not uncommon for service line leaders to come to marketing teams, ask for a catalog list of services, and assume they can choose what they want that will fit their needs. In reality, these service leaders may not know the root cause of the probl

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