The Modern Agent’s Guide to Social Media Strategy Tips for Thinking Outside the BoxAh, social media. Love it or hate it, it’s here to stay. And let’s be clear, it’s not just cat videos and wedding photos anymore! Social media is truly a goldmine for modern real estate professionals. Building a strong online presence not only helps expand the reach of your brand, but is also an incredible lead generation tool. Just How Important is a Social Media Presence? (Source: National Association of Realtors Study) 77% of realtors actively use social media for real estate in some way, shape or form 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals) 47% of real estate businesses note that social media results in the highest quality

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