Consumers Are Calling The Shots In A Mobile World Today’s marketing and technology landscape can be quite daunting, even for the most savvy real estate professionals. The rise of mobile devices, and our always-on world, has fundamentally changed how consumers interact with your brand. As Google describes it, “Mobile has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.” Here are some things to ponder: • Is your brand experience commensurate with modern consumer expectations? • Can you quickly adapt your marketing strategies based on consumer needs and desires? • Do you have the right technology in place to power personalized, real- time marketing initiatives? • Do

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