This guide outlines the role of a Social Media Manager, emphasizing the importance of strategy, content management, and engagement in driving business success through social media. It details responsibilities such as brand development, content creation, community engagement, and ROI analysis. The Social Media Manager is crucial in shaping a company's online presence, requiring skills in marketing, content strategy, SEO, and customer service. The guide underscores the need for continuous learning and strategic planning to effectively manage social media campaigns and achieve business objectives.

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