The Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising
The Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising
4 PagesROULARTA MEDIA GROUP’S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising The Customer Roularta Media Group (Roularta) is a Belgian multi-media company with nearly 2,000 employees and a combined revenue of 500 million Euros active in Belgium, France, the Netherlands, Germany, Slovenia and Serbia. It is 100% diversified with unique news, business, sports, lifestyle and special interest brands and magazines, newspapers, free magazines, newsletters, websites and apps, radio, television and events. Roularta is seeking complementarity and balance between free newspapers and magazines, between traditional and new media and between print media and audiovisual media. F
