AUTOMATING THE ONLINE MARKETING OF THE LEADING INSURANCE COMPARISON SITE Rastreator.com significantly increases engagement with its customers thanks to customer journeys and micro-segmentationCOMPANY Rastreator.com WEBSITE www.rastreator.com SECTOR Insurance COUNTRY Spain PROJECTS • Marketing automation • Opinion surveys • Transactional emails • Micro-segmentation • Multi-channel presence • Customer journeys THANKS TO SELLIGENT, WE HAVE SIGNIFICANTLY IMPROVED ENGAGEMENT WITH OUR CUSTOMERS. CUSTOMER JOURNEYS THROUGH MULTIPLE CHANNELS AND MICRO- SEGMENTATION ALLOW US TO HAVE 1-TO-1 COMMUNICATION WITH CONSUMERS, THUS LINKING EACH USER TO THE MOST APPROPRIATE MESSAGE. Miguel Ángel Trujillo, Customer Success Manager, Rastreator.comAbout Rastreator.com Rastreator.com is the leading

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