Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising
Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising
5 PagesROULARTA MEDIA GROUP’S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertisingThe Customer Roularta Media Group (Roularta) is a Belgian multi-media company with nearly 2,000 employees and a combined revenue of 500 million Euros active in Belgium, France, the Netherlands, Germany, Slovenia and Serbia. It is 100% diversified with un
