Case Study
Increased Customer Engagement Through Better Lifecycle Marketing
Founded in 1998, Cooking.com is an $8 billion e-commerce website offering a broad range of cookware, product reviews, recipes and interactive forums. Cooking.com also provides online infrastructure and digital marketing support for their broad network of foodie e-commerce websites, including the Food Network Store, the Betty Crocker Store, the Rachael Ray Store, Marley Coffee and others. In addition, Cooking.com offers customer service and