The London Underground Campaign Drove Tube Users To Purchase The Charity Organisation's Products
The London Underground Campaign Drove Tube Users To Purchase The Charity Organisation's Products
2 PagesKey Take Outs CASE STUDY - 1 Charity Organisation Exposure to Tube ads has a significant impact on: • Brand and advertising perceptions • Call to action • Future/ planned purchases and consideration THE RESULTS • Ad recall leads to an increase in positive perceptions towards the charity organisation's brand • Tube ads appealed to people who had not previously purchased the charity organisation's products, generating a fresh c
