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The London Underground Ads Drove An Uplift In Brand Perceptions, Inspiring Tube Users To Take Action

The London Underground Ads Drove An Uplift In Brand Perceptions, Inspiring Tube Users To Take Action

Exterion Media
Pages 2 Pages

CASE STUDY - 3 Charity Organisation Key Take Outs Exposure to Tube ads has a significant impact on: • Brand perceptions • Call to action THE RESULTS • The London Underground campaign led to a consistent uplift in brand perceptions among London Tube users • Actions taken towards the charity organisation significantly increase amongst those who recall the Tube ads • The Tube ads worked to boost online interactions with the br

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