The London Underground Campaign Has Increased Purchase Consideration In The Capital
The London Underground Campaign Has Increased Purchase Consideration In The Capital
2 PagesKey Campaign Take Outs CASE STUDY - 1 Haircare Brand Exposure to London Underground ads has a significant impact on: • Ad recall • Brand consideration and purchase • Positive brand perceptions • Brand allegiance THE RESULTS • Those who remember the LU ads are significantly more likely to consider purchasing the haircare brand • 1 in 5 LU users exposed to the ads will consider buying the haircare products for themselves • The creative/campaign
