The London Underground Ads Resonated With Tube Users, Leading New Customers To Buy The Charity-Labelled Products
The London Underground Ads Resonated With Tube Users, Leading New Customers To Buy The Charity-Labelled Products
2 PagesCASE STUDY - 2 Charity Organisation Key Take Outs Exposure to Tube ads has a significant impact on: • Ad recall • Brand and ad perceptions • Purchase consideration THE RESULTS • The charity organisation’s message resonates with the London Underground audience • Brand consideration improves significantly amongst those who recalled the Tube ads • Over three quarters of all London Tube users agree the ads inspired them to bu
