The London Underground Campaign Has Increased Interaction With The Brand.
The London Underground Campaign Has Increased Interaction With The Brand.
2 PagesKey Take Outs CASE STUDY – 1 Online supermarket Exposure to London Underground ads has a significant impact on: • Brand awareness • Ad recall • Brand preference and perceptions • Brand interaction THE RESULTS • Those who remember the LU ads are significantly more likely to have shopped at the online supermarket within the last few weeks • Exposure to LU ads has a significant impact on action towards the online supermarket brand • Brand perce
