The London Underground Ads Resonated With Mobile Gamers In Particular, Driving Consideration
The London Underground Ads Resonated With Mobile Gamers In Particular, Driving Consideration
2 PagesKey take outs The London Underground ads resonated with mobile gamers in particular, but also drove consideration amongst non-gamers CASE STUDY - 3 Mobile Gaming App THE RESULTS • 77% of London Tube users recalled at least one of the Mobile Gaming App ads in the London Underground multi-media campaign • More than 3 in 5 frequent mobile gamers agreed that the Mobile Gaming App adverts made them want to play the gameAny mention of ‘significance’
