The Impact of Ad Injection on Online Customer Experience Ensighten eGuide August 2019 An increasing number of organizations are seeing a dramatic drop in revenue and online conversion rates, due to customers being lured away to competitor websites via fraudulent ad injection2 The role of your website in determining the success and growth of your business cannot be underestimated. It acts as a shopfront, a trading platform, a goldmine of valuable customer data, and, it projects an image of your organization to the rest of the world. As one of the channels upon which you rely to generate business, you have no doubt invested significant resources in optimizing the look, feel, and user experience in order to provide a seamless, engaging experience for web visitors. However, many

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