How to Protect and Improve Online Customer Experience Ensighten eGuide November 2019 Providing an exceptional online customer experience is a priority today – so why are many brands still getting it wrong and how can they fix it to increase online conversions and revenue?2 The App Attention Index 2019: The Era of the Digital Reflex Introduction Providing an exceptional online experience to customers has never been more important. In this digital age businesses, understand that consumers expect to purchase and consume products and services in whichever way best suits them. The National Retail Federation (NRF) said it expects online and other non-store sales to increase between 11 and 14 percent during the 2019 holiday season alone, hitting between $162.6 billion and $166.9 billi

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