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Quantifying online influence: Measuring the impact of online advertising in physical stores

Quantifying online influence: Measuring the impact of online advertising in physical stores

Market Dial
Pages 11 Pages

MarketDial's white paper emphasizes the need for retailers to bridge the gap between online advertising and in-store sales. With most sales still occurring in physical stores, retailers face challenges in attributing online ads to foot traffic and purchases. MarketDial recommends a "test and learn" approach to identify effective campaigns by analyzing test groups exposed to different ads. This method allows for precise insights, helping retailers optimize marketing strategies to boost in-store visits and enhance customer experience across channels.

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