The Marketer's Toolkit 2023 provides a guide for marketers to focus, survive, and thrive in uncertain times. The war in Ukraine has significantly impacted energy prices, inflation, and the cost of living worldwide. The IMF forecasts 2.7% global growth in 2023, with inflation expected to improve but still high at 6.5%. The report also highlights the challenges marketers face in the face of economic recession, climate change, and deteriorating US-China trade relations. The toolkit aims to help companies identify and focus on key areas of industry disruption, determine effective strategies, and benefit from emerging opportunities.

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