Case Study
THE GROWTH MARKETER’S GUIDE TOEMAIL METRICS
THE GROW TH MARKETER’S GUIDE TO EMAIL METRICS @iterable / company/iterable /iterable @sparkpost /company/sparkpost /sparkpost iterable.com sparkpost.comIntroduction ··························································································· 3 Key T akeaways ······················································································ 4 Email Marketers ···················································································· 5 Metrics for Engagement DevOps and Engineers ········································································ 7 Metrics for Deliverability and Performance Marketing Executives ·········································································· 9 Metrics for Strategy The Iterable and SparkPost Solution ·················