THE STORY Ad-buying in today’s world is more complicated than ever as brands and advertisers look for innovative ways to make a bigger splash in a crowded marketplace. Medium Buying, a political media agency, was developed with this in mind, noting that “today, a good ad-buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them. ” THE CHALLENGE Whether it’s radio, digital, or on-air content, Medium Buying strives to make an emotional connection with its audience in every political ad they produce. However, it takes more than just an amazing team of creatives, media buyers, and competitive specialists to make sure an ad reaches the right audience. Behind the scenes, the accounting team at Mediu

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