SU C C E SS ST O R Y THE ESTÉE LAUDER COMPANIES INCREASE CANDIDATE RESPONSE AND APPLICATIONS WITH DIGITAL-FIRST TALENT BRAND As more consumers increasingly shopped online, Estée Lauder had to scale its ecommerce business, which meant adding more technical and digital talent to their team. In addition to ramping their recruiting efforts online, Estée Lauder’s Vice President Jolie Chehadeh knew they also needed to grow their employer brand digitally. Their first step was to enroll in LinkedIn’s Talent Solutions Enterprise Program (TSEP) so that Jolie’s full team could access LinkedIn Recruiter and post all of their open jobs. The team also began using LinkedIn media—such as Sponsored Updates, Recruitment Ads and Pipeline Builder—to build their digital footprint and share content on th

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