There are quite a few technical terms you will encounter when reading about artificial intelligence (AI) and what it can do for marketing. These AI-related phrases may appear quite often for marketers in 2018. AI Demystified The Essential AI Primer for MarketersThe Essential AI Primer for Marketers 01 AI makes computer systems smarter than has been conventionally possible. It is the end goal for techniques such as machine learning (ML). AI can extract valuable information from data, infer what is happening, and identify patterns that match an end goal specified by users. Artificial Intelligence (AI) Traditionally, machines such as computers work because they are powered by software that explicitly controls what they do. Nowadays, machines are powered by a different type of

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