This primer outlines the foundation for data readiness in organizations aiming to harness generative AI. It highlights the technology's rapid adoption and potential economic impact, emphasizing the need for a solid data foundation and mastery over proprietary data for effective use. Generative AI, powered by machine learning and neural networks, differs in its ability to generate new data, offering a transformative tool across industries. Key to leveraging its potential is ensuring data maturity, encompassing both technological capabilities for data integration and governance, and organizational practices for effective data use.

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