Direct-to-consumer (DTC) brands are disrupting the e-commerce sector by taking innovative and digital-first approaches to deliver personalized customer experience and create loyal customers. Big players like Nike and Apple have already made it an integral part of their strategy. According to a recent research, 84 percent of consumer goods companies say they have seen increased DTC sales in the past 18 to 36 months. So, what does a DTC business model involve? What are the benefits of this approach? And what can you do to elevate your DTC efforts? The direct-to-customer model is a type of direct selling. It involves skipping the middleman and selling your products directly to your end customers using social, mobile apps and other digital channels and devices – as well as self-branded

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