The Dennemeyer Group has occupied a singular space in the Intellectual Property (IP) market since 1962. As a full-service provider for IP protection and management, Dennemeyer works with various clients to protect their IP rights and ensure the health of prominent brand identities. When the company wanted to turn its attention to one of its most important audiences — its employees — with renewed focus, the employer branding team knew the company needed to start with the basics. They needed to give employees a way to voice their thoughts before an action plan could be created. Collecting feedback from approximately 1,000 employees worldwide was not a simple undertaking. Dennemeyer would need a tool capable of efficiently and anonymously managing responses and presenting the data in a

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