When the Warriors moved in to the brand new, state-of-the-art Chase Center in San Francisco, they saw an opportunity. As owner and operator of the new building, the Warriors had a chance to create a compelling fan experience—and they planned to exceed expectations. As the Warriors evolved from a basketball team to a diversified live entertainment company, they knew they needed to keep a close eye on their customers’ expectations and desires. The Warriors set out to find a sophisticated survey solution that could support the in-depth research projects they had planned. Strategic goal: Customer Experience Solutions: SurveyMonkey Enterprise GetFeedback Market Research Solutions Success factors: New insights Faster feedback Golden State Warriors use feedback to build a state- of-the

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