New arena, new opportunities to create loyal fans When the Warriors moved from the Oakland Arena, their home for 47 seasons, to the brand new, state-of-the-art Chase Center in San Francisco, they saw an opportunity. As the owner and operator of the new building, the Warriors now had an unprecedented chance to create a compelling fan experience—and they planned to exceed expectations. With the transition to a new building and new city, the Warriors evolved from just a basketball team to a diversified entertainment company, overseeing concerts, festivals, shows, and beyond. The Warriors knew they needed to keep a close eye on their customers’ expectations and desires in order to differentiate their venue from all the others out there. So the Warriors set out to find a sophisticated su

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