Case Study
The Coop Sverige serves product information with inRiver PIM
Coop Sverige AB offers fast moving consumer goods through retail stores, supermarkets, and hypermarkets. The company operates retail outlets under the Coop Forum, Coop Byggg, Coop Extra, Coop Konsum and Coop Nära names in Sweden. Coop Sverige AB is based in Solna, Sweden. Coop also operates the Daglivs store and the Internet-based Cooponline.se, both with the Stockholm region as their market. Challenge With customers starting to connect through digital channels, the company wanted an innovative yet stringent system for handing product information. The company needed to have a consistent and seamless shopping experience throughout all their channels. Solution The Coop selected a portfolio of offerings to accelerate the development and dissemination of product information throughout