Case Study
La Vie en Rose styles a new approach to Product Information Management with inRIver
Success Stories La Vie en Rose styles a new approach to Product Information Management with inRIver La Vie en Rose, a Canadian lingerie retailer, was founded in 1985 by Harry Kanner when he opened his first store in Ontario. François Roberge acquired the enterprise— which was in bankruptcy—in 1996, to realize his vision of turning the company into an international retailer. Online transactions were introduced in 2001 and Bikini Village’s 48 stores were acquired in 2015. La Vie en Rose CEO François Roberge intends to replicate his lingerie store success with the newly acquired swimwear enterprise. La Vie en Rose now boasts 270 stores in 18 countries, including Panama, Azerbaijan, Saudi Arabia, Iraq and Morocco—with 15 additional stores planned within the next year. Challenge The c