The Consortio Fashion Group is one of the leading e-commerce organizations with operations in in the 12 markets including the Nordic Region, the Baltic States, Russia and Central and Eastern Europe. Selling under the trademarks Haléns, Cellbes and Bubblerom, Consortio has more than 500 employees. Sales of clothing and fashion predominate but furniture, home textiles, electronics and fitness products are also sold by the company. Challenge The company has long been a leading mail order company of fine fashion. Originally, they had a difficult time transitioning from traditional mail order to e-commerce because comprehensive digital information was lacking. There was not a streamlined process for capturing the additional product information and putting it into productive use. Conso

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