Case Study
Coop
Coop’s Business In 2002 the union of co-ops in Denmark, Sweden and Norway intensified their cooperation. T oday, the corporation, Coop Trading, handles a great part of the purchasing. In the three Nordic coun- tries Coop covers more than 16 different chains with 3000 retail stores and an annual turnover of more than 13.5 billion EURO. The Challenge MicroStrategy was first implemented at Coop in Denmark in 1996. “We took an increasing interest