The Citizen has been a mainstay on South African newspaper shelves since 1976
The Citizen has been a mainstay on South African newspaper shelves since 1976
1 PagesSECTOR: NEWS CASE STUDY The Citizen has been a mainstay on South African newspaper shelves since 1976. For over forty years the newspaper - the only daily publication operated by parent company Caxton - has been engaging readers with news six days a week. Today, the newspaper still contains a number of popular supplements such as “Buy in Bulk” for retail and wholesale shopping bargains, “Phakaaathi” for soccer news, “Hammer & Gavel” for auctions, and a host of other equally popular supplements. Each of these smaller “brands” have their own individual presence and impact on lives up and down the country each day. The goal for the website of The Citizen included THE CHALLENGE Over the years the newspaper, its adored supplements, and loyal readers have remained. But mobile adoption
