SECTOR: LIFESTYLE CASE STUDY THE CHALLENGE Maximize mobile monetization through a diversified approach, optimizing multiple ad sources, through a single- point integration Improve SEO, increase mobile traffic and time spent on it mobile and tablet sites Increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s Prior to joining Marfeel, Maximag.fr had developed in-house a responsive design website. Maximag.fr website was neither addressing its monetization needs nor presenting an optimizing mobile/tablet user experience. The goal for the Maximag.fr mobile website included Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/ layout of content, while s

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