THE CHALLENGE Prior to joining Marfeel, Guineenews.org had a mobile- responsive WordPress theme site, which was automatically adapting to all devices, but did not take monetization or content optimization into consideration. Marfeel’s revenue-share model, free website/ app offering and ease of use were specifically appealing to the publisher. Maximize mobile monetization through a diversified approach, optimizing multiple ad sources, through a single- point integration Increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s Expand readership by allowing access to new audiences, through various mobile properties. The goal for the Guineenews.org mobile website included THE SOLUTION THE RESULT Now reaching over 1 mi

Join for free to read