SECTOR: TECHNOLOGY BLOG CASE STUDY Founded in 1997, the Gadgeteer has set to become one of the world’s leading independent gadget review publications. With 140 product reviewers and a wide range of expertise, the Gadgeteer is now the go-to place for tech enthusiasts, looking for a balanced story, on everything gadget-related. THE CHALLENGE The Gadgeteer had strong presence on the Internet, but lacked the same visibility on Mobile. Taking to Marfeel’s broad range of viewership-enhancing features, top-notch UX and the general aesthetics of its various websites, The Gadgeteer has decided to both monetize and build their mobile website using the company’s solution. While coming onboard, The Gadgeteer had a responsive site, built in-house, which was not addressing user experience,

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