Case Study: The Basics of a High Converting Real Estate Agent Website - Marketing 360® As a real estate agent, you’re doing your best on Zillow and Realtors.com. But you have all your main listings on your website, and you’d like to draw more leads to it so you’re the exclusive agency. In this case study, we’ll break down the essentials of real estate agent homepage that has a 21.57% conversion rate, with organic traffic being the highest lead producer. The leads they get from their website are their most profitable, so the work they’ve put into this design and content paid off. Above the Fold The area above the fold conveys all the essentials for this agency. A visitor knows what areas they service, how to contact them and their specializations. Of course they also have the search bar

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