Case Study: Anatomy of a High Converting Dental Website -Marketing 360® Marketing 360® created a website for this dental practice that hits on all the conversion optimization cylinders. Here’s the breakdown. Just about every dental website has a stock photo of people with healthy-looking teeth. Bright smiles are kind of an obvious choice for these sites. Beyond that, creating a website that develops trust, communicates value, and makes you look like the best dental care option in the area is a bit more tricky. A dental practice that came to Marketing 360® needed a website that went beyond smiling stock photos. We delivered. Communicate Value that Prospects Respond To The first thing we did with this dental practice is to ask a question. What do your patients appreciate most about your

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