Roofing Contractor Case Study - Anatomy of a High Converting Homepage - Marketing 360® Hippo Roofing is a Florida contractor that’s seen their conversion rates steadily rise. Their secret? They have a homepage with all the right conversion elements in place. Here is a breakdown. Clear Value Proposition The first thing you see on this home page is all the elements of a crisp, unique value proposition.1. Clear, specific offer. There is no doubt about what this business does when you land on this homepage. It’s clear that this company specializes in metal roofing. 2. Beats the competition. Hippo Roofing makes it clear why I should consider this roof instead of their competitors, which they specify as shingle roofing. The durability is higher but the price is not. They make the asserti

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