Case Study: Insurance Agent Converts Organically - Marketing 360® This insurance agent in the Houston area gets outstanding conversion rates using the Marketing 360® NLA® program. Sometimes there is a fairly easy equation when it comes to online marketing. High ranking on important keywords + conversion-based website design = high conversion rates. A Houston area insurance agent ranks well for a number of important keywords, including the branded “Allstate” in his area:The website design is no-nonsense. It goes right to the information people want the most, which is to request a quote.The results? Nearly a 50% conversion rate on the organic channel: This combination is the online marketing elixir. Not just because it provides conversions, but because it does so at the lowest possible c

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