THE AUSSIE AESTHETIC: VISUAL APPEAL THROUGH AI + CASE STUDYAustralian apparel retailer Cotton On is taking the aesthetic and laid-back lifestyle of its homeland and making it accessible to the global market. Because, who wouldn’t want to live like an Aussie? Cotton On’s preferred place to spread the good word about its apparel is on Instagram. But with over 3.5 billion likes happening across Instagram each day, the social team at Cotton On knows it takes more than just a pretty picture to rise above the noise and outperform competitors. The brand’s social media team had strong instincts about what images worked, but wanted to be confident in its decisions, and create compelling content faster. So Cotton On revolutionized the way it creates and shares content—with the magic

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