The Advantages of Pairing Quick Shopper Reads with the Right Target Audience:How Logitech Gained Invaluable Shopper Insights
The Advantages of Pairing Quick Shopper Reads with the Right Target Audience:How Logitech Gained Invaluable Shopper Insights
3 PagesThe Advantages of Pairing Quick Shopper Reads with the Right Target Audience: How Logitech Gained Invaluable Shopper Insights The Challenge Logitech launched its ?rst mobile stand-alone keyboard, which primarily targets iPad users, but also works with smartphones, smart TVs, and Android devices. To maximize the product’s opportunity, the team was looking at alternative targets and positioning, in addition to reevaluating the price point and dis
