Conquering Unplanned Research: How Valspar Gained Deep Consumer Understanding Around a Reemerging Category Using Quick Reads
Conquering Unplanned Research: How Valspar Gained Deep Consumer Understanding Around a Reemerging Category Using Quick Reads
3 PagesConquering Unplanned Research: How Valspar Gained Deep Consumer Understanding Around a Reemerging Category Using Quick Reads The Challenge The Valspar team was looking to explore a reemerging category—a category that was doing well but was also poised for growth. With their retailers, the team needed to build a thought leadership relationship, show knowledge and forward thinking in the category, and secure more distribution. They also had an
