How Clorox Was Able to Achieve a New Level of Speed and Con?dence with Quick Consumer Reads
How Clorox Was Able to Achieve a New Level of Speed and Con?dence with Quick Consumer Reads
3 PagesHow Clorox Was Able to Achieve a New Level of Speed and Con?dence with Quick Consumer Reads The Clorox team needed to create a strong sell-in story for their product lines and ?ght for the shelf space in both existing and new retailer locations. They were also looking to re?ne the concepts, packaging, ?avors, and preparation to help build a successful business case for the new line. Simply put, the team was asked to do more with less and need
