TGI Fridays revitalized its recipe management process by implementing Fourth’s Recipe and Menu Engineering solution in 2015. The system enhanced communication between franchisees and the marketing team, streamlined recipe management, and significantly reduced administrative work. It provided full control over costs and allowed real-time updates to recipes. The Fourth solution saved time, reducing a task that once took 80 man-hours to less than an hour. This increased efficiency enabled the development team to focus more on creativity, producing over 130 new menu items in a year.

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